Siratify's Brand Identity Journey
Siratify is a business app developed by Business Builder, a corporate brand dedicated to supporting entrepreneurship and innovation. The app is designed to streamline the entrepreneurial journey for young founders by bringing together all the tools and resources they need in one place. Siratify provides a complete ecosystem, from networking and coaching to investor matchmaking and certified trainings, bridging the gap between potential and success.
The Challenge
Create a distinct, modern identity for Siratify that aligns with Business Builder’s mission while capturing the clarity and support the app offers to entrepreneurs.
Our Approach
We focused on the concept of direction and progress. The name "Siratify" inspired a visual system centered around the idea of a clear path forward.
The Solution
We designed a purpose-driven brand that embodies its mission to guide entrepreneurs. The identity reflects also Business Builder’s vision while giving Siratify its own forward-looking personality.
Outcome and Impact
Unveiling the New Identity
Catalog Design
To complement the brand launch, we designed a printed catalog that introduces Siratify’s mission, features, and ecosystem in a clear and engaging format. The catalog follows the visual identity system, using the brand’s typography, color palette, and path-inspired graphic elements to maintain consistency and reinforce Siratify’s positioning as a guide for entrepreneurs. It serves as both a promotional tool and a strategic asset for outreach and onboarding.
Ready to Elevate Your Identity?
If you’re seeking to elevate your personal or business identity, our expertise in branding can help you craft a visual representation that truly reflects who you are.
