Visual Identity for a Corporate Innovation Hub:
Business Builder Branding Case Study
Business Builder is a corporate brand created to support various innovative solutions within the entrepreneurial ecosystem. Positioned as a parent entity, Business Builder aims to provide a strong foundation and ecosystem for initiatives like Siratify: its application dedicated to empowering entrepreneurs.
The visual identity was crafted to reflect the brand’s mission: building bridges between potential
and success through structure, clarity, and innovation.
The Challenge
Create a bold, professional brand identity that reflects Business Builder’s mission to empower entrepreneurial innovation.
Our Approach
We designed a clean, modern visual system centered around a meaningful logo and a strategic color palette to convey ambition and trust.
The Solution
A distinctive identity built on symbolism and simplicity. Uniting a strong logo mark, cohesive colors, and scalable assets to support brand growth.
Brand Identity Design
Join us as we delve into the creative solutions that led to the creation
of a powerful brand identity for Business Builder.
Logo Design
The logo is built around the concept of growth and optimization. It features:
A capital ‘B’ representing the foundation and strength of Business Builder.
A smaller, lowercase ‘b’ on top, symbolizing progress and evolution.
The smaller ‘b’ includes a circle with an arrow passing through it, representing seamless transitions and optimized processes.
This visual metaphor reflects the brand’s mission to guide entrepreneurs and teams from where they are to where they could be.
Typography
We chose Comfortaa and Montserrat to reflect Business Builder’s modern, approachable, and professional personality.
Comfortaa, with its rounded shapes, adds friendliness and clarity—ideal for digital use and communication.
Montserrat brings structure and readability, reinforcing trust and sophistication across brand touchpoints.
Together, they create a versatile typography system that enhances brand consistency across print and digital platforms
Color Palette
The color palette blends deep blues, light beige, and gradient light gold to embody professionalism, ambition, and elegance.
Deep Navy and Blue Tones: Convey trust, innovation, and stability—key to any entrepreneurial ecosystem.
Light Beige: Adds warmth and balance to the visual identity.
Gradient Light Gold: Symbolizes value, growth, and success, reinforcing the brand’s mission to empower entrepreneurs.
This cohesive palette ensures a strong visual presence that is both sophisticated and inspiring.
Logo Variations
The Business Builder visual identity includes three logo variations to ensure versatility and consistency across platforms.
1- Primary Logo:
This is the main version of the logo, featuring the custom “B” symbol stacked above the logotype and the tagline “by MedSirat.” It emphasizes hierarchy and clarity, making it ideal for formal applications such as pitch decks, reports, corporate documents, and branded merchandise where vertical space allows for a prominent brand display.
2- Secondary Vertical Logo:
Designed for more compact or horizontal formats, this version positions the emblem to the left of the logotype. It maintains visual harmony while maximizing usability across web headers, navigation bars, email signatures, presentation footers, and more. This variation ensures the brand remains consistent and legible in constrained layouts.
3- Logo Mark:
The standalone symbol, an abstract, stylized “B” integrating a circular shape and arrow, embodies the core identity of Business Builder. This icon is perfect for use in digital touchpoints where space is limited or branding must remain subtle, such as social media profiles, mobile apps, favicons, and watermarking.
These variations ensure consistent brand visibility across digital and print platforms.
Applications and Collateral
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