This case study takes you through the transformative journey of IMTIRAS, a pioneering health tech startup
dedicated to reshaping medical education through an innovative simulation app.
Establish a brand identity that not only stood out but also resonated with healthcare professionals seeking cutting-edge educational tools.
Through workshops and extensive research, we identified key brand attributes, laying the foundation for a strategic and creative brand development journey.
Craft a distinctive logo that ingeniously captures the essence of medical simulation, and develop an impactful visual identity that authentically reflects the brand's values and personality.
The final logo features a human silhouette. Upon closer inspection, the silhouette reveals an “M” and “S,” ingeniously constituting the body of the figure. This design choice elevates the logo beyond representation, embedding the very essence of Medical Simulation within its core.
“Cloud World” adds a futuristic touch, resonating with the tech-driven aspect of the app.
“Lato” complements this with its clean and modern style, enhancing readability and ensuring a professional aesthetic.
The color palette, featuring pristine white #ffffff, deep blue #21467b, and vibrant green #00f3c8, captured the essence of IMTIRAS’ commitment to innovation and healthcare.
The seamless gradient transition between blue and green adds a dynamic touch, signifying the fluid integration of technology and healthcare.
The logo variations, each with its unique strengths, collectively contribute to a cohesive and adaptable visual identity for IMTIRAS.
2- Secondary Vertical Logo:
Complementing the primary logo is a secondary vertical variation, providing a more compact and versatile option. This version excels in situations where a vertical orientation is preferred, ensuring consistent brand representation without compromising the distinctive features of the human silhouette and hidden ‘M’ and ‘S’ elements.
3- Logo Mark:
Featuring the human silhouette, the logo mark stands as a potent visual identifier for IMTIRAS. Particularly effective in smaller spaces, such as social media profiles or app icons, the logo mark reinforces brand recognition.
If you’re seeking to elevate your personal or business identity, our expertise in branding can help you craft a visual representation that truly reflects who you are.
